What is Digital Marketing ????

Digital marketing in broader sense is a mix of marketing strategies in digital form. It is different from traditional marketing in terms of use of components and methods that support an organization to review marketing strategies and understand what is gaining results and what is not in actual. However, the basic marketing principles are still the same. It’s not a different field of marketing but a new approach of marketing which gives a clear insight of the customer.

The traditional marketing techniques suffers mainly due to two broad reasons: Being one way communication method of just letting the customers know what the business wants them to know and lacks a dialogue between the customer and the business. Secondly, lack of real time picture of the business which is very much prevalent in digital marketing.

Aim of digital marketing:

The digital marketing comes into picture with the key objective to build brands, increase preferences and sales by incorporating various digital marketing techniques while reviewing things like what the customers are viewing and for how long, how much sales is converted, what technique is working etc.

Importance of digital marketing

As the internet is becoming the need of today’s buyers, they have the access to information anytime and anyplace they want it. Now the customer is not dependent to the information that you want to pass them but with the ever gaining source of digital media they want to know what the media, friends, relatives, peers, etc., are saying as well.  Today the buyers want the companies that are close to them, can communicate the relevant and personalize information and are trustworthy.

Advantages of digital marketing

With the multichannel approach of digital marketing it gives the exposure to the company to give personal attention to the customers, understands their needs and expand their business. The real time picture of the users helps the business to make changes in the marketing techniques and on the same hand gives opportunities for R&D and business expansion.